We have been designing and building pickups for over 20 years and have been lucky to have worked with some amazing artists and builders along the way. We have supplied pickups to Keith Richards, Billy Gibbons, Bernie Marsden, Jeff Beck, and many more.

We then joined forces with Billy Gibbons to design our first guitar under the Cream T brand name. We had been building Billy's pickups for years, but this is the first time we'd teamed up to develop a guitar. Billy's idea was to take influences from three of his favourite guitars, the Les Paul, Telecaster, and Martin acoustic, and combine them into one killer guitar. Those influences are clear, resulting in a new shape that ticks all the boxes: looks, playability, and balance. It was the dream collaboration, and the result was our first guitar model, the Cream T Aurora.

Since then, we have introduced more Cream T models, expanding our range of guitars. Additionally, we are now building guitars for Newman Guitars, including the Honeycomb Junior. This particular model is based on the guitar Billy Gibbons has recently used during ZZ Top's European tour, further showcasing our close collaboration with renowned artists and our ability to create instruments that meet the demands of professional musicians.